Data Driven Decision Maker
5 dni temu
We are seeking a highly skilled Senior Business Analyst to spearhead our user analytics and retention practice from the ground up. This senior individual contributor role offers significant strategic ownership – from crafting the analytics roadmap to influencing product and marketing decisions.
Key Responsibilities:- Analyze user behavior and cohort trends to identify drop-off points, churn drivers, and opportunities to boost activation and monetization, engagement, and loyalty;
- Collaborate with stakeholders to shape product roadmaps and retention campaigns. Validate ideas with data and help prioritize initiatives based on ROI and impact;
- Create clear dashboards and reports to monitor key metrics such as churn, customer lifetime value (CLV), and activation/engagement rates;
- Apply strong critical thinking to evaluate project ROI and trade-offs. Clearly communicate findings to stakeholders and champion best practices in data-driven decision-making across the organization;
- Execute deep-dive analyses for high-impact initiatives.
- 5+ years in data analytics, business intelligence, or similar roles with a focus on customer lifecycle;
- Strong problem-solving and communication skills, with a proven ability to distil complex data into clear insights and presentations;
- Proven experience collaborating with cross-functional teams and influencing decisions at all levels;
- Advanced proficiency in SQL for data querying and analysis, plus hands-on experience with BI tools (e.g. Looker, Tableau) for dashboarding. Familiarity with statistical analysis and A/B testing; experience with Python or R is a plus;
- Self-starter with a high degree of ownership, able to operate independently and manage projects in a fast-paced environment.
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