Digital Transformation Manager

7 dni temu


Warszawa, Mazovia, Polska GlaxoSmithKline Pełny etat

GSK is a leading global healthcare company with a mission to improve the quality of human life. As a Digital Transformation Manager, you will be responsible for leading and executing omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting.

You will work closely with Medical Affairs Managers within the Accelerator Team to plan and execute campaigns, including implementation of DDCX user journeys and content planning across the broader channel mix.

  • Manage cross-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs.
  • In alignment with global Vaccines & Specialty analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement.

This role requires experience working with Rx brands, digital marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys.

The ideal candidate will have excellent internal engagement skills, building credibility with, and insights through, a strong internal network of key stakeholders.



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