Energy Marketing Specialist
5 dni temu
About Pexapark
Pexapark is the trusted provider of PPA benchmark prices, market intelligence, and advisory services for renewable energy.
Our mission is to accelerate the transition to net zero by fostering an efficient and transparent renewable energy market.
We are seeking an experienced Marketing Manager with a focus on social media, lead generation activities. This role reports to the VP, Marketing, based in London.
- Owning Lead Generation – devising and executing multi-channel marketing campaigns to generate new inbound leads; creating campaign assets (emails, creative visuals, landing pages, forms, drip campaigns, audience lists; working with Marketing Ops and Sales to manage and optimize the lead process; audience segmentation and analysis, data hygiene; reporting and analysis of campaign KPIs for ongoing optimization.
- Organic Social Media Marketing (LinkedIn) – you will be working with the VP, Marketing to develop and execute Pexapark's organic social media strategy to build our follower base and drive engagement; working with key stakeholders across Marketing and the wider business to plan the social media schedule for corporate, marketing and content posts on LinkedIn to support our marketing strategy; creating visual assets and writing engaging social posts; tracking and reporting on KPIs; providing guidance and training to internal stakeholders on how to support the social media strategy.
- Supporting Paid Advertising – Supporting our Digital Marketing Specialist who owns paid social media and search, to ensure alignment with our organic social media strategy.
- Podcast Marketing – Supporting with the set-up and promotion of our bi-weekly podcast, using BuzzSprout and our website.
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