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Manager of Integrated Marketing Channels
1 tydzień temu
Join Our Team and Drive Digital Innovation
Bristol Myers Squibb is a leader in the pharmaceutical industry, and we're looking for talented professionals like you to join our team. As a Senior Manager, Omnichannel Immuno-Oncology, you'll play a critical role in driving our digital innovation efforts forward.
You'll work closely with cross-functional teams to develop and execute campaigns that reach specific customer segments, driving engagement and conversion. Your expertise in digital marketing will be invaluable in helping us stay ahead of the curve in this rapidly evolving field.
Responsibilities:
Your key responsibilities will include:
- Developing and executing omnichannel strategies and tactics.
- Prioritizing digital campaigns and tactics based on customer needs.
- Defining and measuring campaign success using metrics plans.
- Driving tactical plans to achieve KPIs and business objectives.
- Supporting Brand Teams in identifying customer segments and mapping preference scores.
- Ensuring seamless communication among Brand Teams, internal/external production partners, and Strategy & Operations.
Qualifications:
- 2+ years' experience in digital/omnichannel marketing, including developing and executing omnichannel strategies and tactics.
- Pharma/Biotech experience (oncology experience highly appreciated).
- Robust understanding of omnichannel/customer engagement and innovation.
- Solid experience in digital marketing automation platforms.
- Knowledge of industry trends and benchmarks for content and channel performance.
- Customer-focused mindset in building strategy and tactics.
