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Marketing Specialist

1 miesiąc temu

Warszawa, Mazovia, Polska Princes Limited Pełny etat
About Princes Limited

Princes Limited is a leading food and drink manufacturer with a global presence. With over 7,000 employees across the UK, Netherlands, Italy, Poland, France, and Mauritius, we strive to be an employer of choice, where our colleagues are proud to represent our business.

Job Purpose

As a Marketing Specialist, you will play a crucial role in driving the marketing agenda for Princes/Wielkopolski brands, working closely with the Senior Marketing Manager and marketing team. Your primary objective will be to bring a positive impact on the Princes/Wielkopolski brand, supporting the implementation of the brand plan and delivering brand and shopper marketing, product, and assortment activities for Princes/Wielkopolski brand (in PL/CEE).

Key Responsibilities
  1. Support the development and delivery of the annual Princes' brand plans, including NPD, communication/media plans, and social and online media support.
  2. Responsible for internal marketing and branding for Princes' brands, including newsletters.
  3. Deliver new product development projects from start to finish, coordinating with internal/external parties (packaging, labels).
  4. Coordinate Princes' brands specs, guidelines for internal/external use.
  5. Manage brand identity and packaging quality, ensuring design/artwork is up-to-date, accurate, and on track, and managing this with printers, suppliers, agencies, and internal departments/process steps.
  6. Packaging management (labels, checks, approvals, and changes).
  7. Project management for NPD/Innovations, brand events, activations.
  8. Social media, online, digitalization plans and projects, including website updates.
  9. Support brand with trade marketing tools (POS/Displays/Consumer contests) in stores.
  10. Analyze, track, and monitor brand performance using Nielsen, GFK data, and internal sales data.
Requirements

To be successful in this role, you will need:

  • A minimum commercial, marketing management, or relevant Bachelor's degree.
  • At least 1-2 years of experience in consumer brand marketing, preferably in a B2C environment, with a focus on FMCG/Food and ideally in the PL/CEE market.
  • Proven success in consumer brand marketing, with experience in product, brand, trade marketing, and/or category management a plus.
  • Good understanding of Nielsen/GFK data and reporting, monitoring.
  • Polish and English speaking is a must, with native Polish language skills required. Multi-language skills are preferred (CZ, SL, H, etc.).
  • Competent in Microsoft packages.
Skills and Competencies

We are looking for a result-driven, commercially astute individual with strong analytical skills and marketing conceptual thinking. You will need to be able to build relationships cross-functionally, having strong communication skills, and be highly committed to driving performance and delivering results.