Digital Media Strategist
7 dni temu
Perrigo, a leading player in the European Consumer Self-Care market, is seeking a highly skilled Digital Media Strategist to champion our brand within various categories. The ideal candidate will focus on owned and earned media channels, while influencing paid media strategy.
Description OverviewThis role involves deploying a comprehensive media strategy with the agency, supporting brand teams on engaging content for media activities, and ensuring alignment with brand objectives and messaging. Leveraging consumer insights and data-driven analytics is crucial to optimize performance and drive category growth.
Scope of the Role- Representing brands in media & digital
- Developing best-in-class strategies with media agencies to drive ROI behind media investments
- Collaborating agilely as a brand ambassador, ensuring brand consistency across all touchpoints
Campaign Execution:
- Executing digital content for advertising campaigns, aligning with brand objectives and target audience
- Maintaining activation of content according to media guidelines, monitoring campaign impact, and optimizing content based on real-time insights
Performance Analysis:
- Analyzing performance metrics to inform future campaign strategies and optimizations from any digital action
- Staying updated on industry trends and best practices in digital marketing to drive innovation and excellence
- Supporting brands in content adaptation across various platforms, including websites, social media, and email marketing to drive audience engagement and brand/category visibility
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