Marketing Strategist

7 godzin temu

Kraków, Lesser Poland NoA Ignite Poland Pełny etat
Job Description: We are seeking a highly skilled Content Marketing Specialist to join our team at NoA Ignite Poland. The successful candidate will play a key role in strengthening our ABM and lead generation efforts.

About the Role: As a Content Marketing Specialist, you will be responsible for creating and managing diverse content formats across multiple channels. This includes articles, white papers, social posts, and potentially videos. You will work closely with our local commercial team and occasionally collaborate with our global marketing team.

Your Key Responsibilities:
  • Create high-quality content that addresses specific client pain points and delivers real value.
  • Conduct thorough research to gather trends, data, and customer insights to inform content creation.
  • Stay up-to-date on MarTech trends, particularly in the context of web ecosystems and Optimizely CMS.
  • Develop compelling narratives to position NoA as a thought leader in MarTech and web ecosystems.

Requirements:
  • Experience in B2B marketing, preferably in the technology or MarTech industry.
  • Strong knowledge of digital marketing, particularly in web ecosystems and CMS platforms.
  • Fluent English skills, with the ability to write clear, persuasive, and engaging content.
  • Proven experience in content creation for ABM campaigns and lead generation.
  • Problem-solving mindset with the ability to create content that addresses and resolves client pain points.

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