Brand Manager OTC

3 tygodni temu


Warszawa, Mazovia, Polska Antal Sp. z o.o. Pełny etat

Stanowisko:
Brand Manager OTC

W naszej międzynarodowej firmie farmaceutycznej poszukujemy Brand Managera OTC, który będzie odpowiedzialny za przygotowanie strategii marketingowej dla powierzonej grupy produktów.

Responsibilities:

  • Zarządzanie grupą produktów poprzez formułowanie krótko i długoterminowych celów rynkowych, kształtowanie i realizację strategii rozwoju w celu budowy silnego biznesu na markach i produktach.
  • Odpowiedzialność za koordynację zarządzania poszczególnymi markami i produktami poprzez: analizę rynku pod kątem potrzeb i możliwości, koordynację i realizację strategii rozwoju istniejących marek, koordynację wprowadzania rozszerzeń linii istniejących marek, wprowadzanie nowych marek i produktów.
  • Przygotowywanie i wdrażanie kampanii online
  • Odpowiedzialność za budowę i realizację przyjętych planów marketingowych oraz maksymalizację sprzedaży.
  • Przygotowywanie i realizacja budżetu marketingowego.
  • Wspieranie działu sprzedaży: przygotowywanie i prowadzenie szkoleń Przedstawicieli Medycznych, przygotowywanie materiałów wsparcia sprzedaży, przeprowadzanie podwójnych wizyt z Przedstawicielami.
  • Dbałość o pozytywny wizerunek firmy - zapewnienie, aby wszystkie podejmowane działania były zgodne z obowiązującym Prawem Farmaceutycznym.

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