Global Brand Management Specialist

6 dni temu


Warszawa, Mazovia, Polska Brown-Forman Pełny etat

This is an exciting opportunity to join our team as a Senior Marketing Director, leading the performance of our super-premium brands. You will be responsible for developing and executing marketing plans, ensuring strategies are well-placed to achieve long-term ambitions.

Job Overview

This role requires a strong leader with an entrepreneurial mindset, establishing productive relationships with internal and external stakeholders. You will be responsible for managing the portfolio of selected brands, leading their performance, and ensuring business delivers against targets.

  1. Translate long-term brand strategies into annual brand plans covering 4P, delivering fiscal year objectives along with necessary budget.
  2. Supervise execution of brand plans, preparing tools for implementation, and integrating commercial and trade marketing insights into brand planning.
  3. Contribute to MM & leadership team discussions, ensuring long-term business ambitions are achievable, identifying opportunities and risks, and suggesting adjustments.
Responsibilities

You will:

  • Lead development of consumer journeys for managed brands, creating relevant communication plans with supporting agencies and influencing commercial and trade marketing plans.
  • Collaborate closely with Global Brand Teams to develop, adapt, and deliver brand campaigns and assets, achieving agreed business objectives within brand guidelines and playbooks.
  • Develop local NPD plans based on global innovation pipelines, shaping route-to-market strategies including price, place, and promo with commercial team cooperation.
  • Monitor and improve brand business performance and health indicators, providing business-relevant insights and trends through understanding of local consumers and categories.


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