Senior Oncology Digital Marketing Professional
4 dni temu
GSK is a leading healthcare company with a strong presence in the pharmaceutical industry.
About the Role:We are seeking an experienced Digital Marketing Manager to join our team and lead our digital marketing efforts in Oncology.
The successful candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across the portfolio and in all digital channels. They will work closely with the marketing team and supporting teams to launch campaigns on time and on budget.
Main Responsibilities:- Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising.
- Design, build, and maintain our social media presence to engage with target audiences.
- Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, optimizing spend and performance based on those insights.
- Browse new and creative growth strategies to enhance our digital marketing efforts.
We are looking for professionals with the following required skills and qualifications:
- Bachelor's degree or last year of studies.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
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