Marketing Strategy Expert

1 dzień temu

Warszawa, Mazovia, Polska Kenvue Pełny etat

We are seeking a highly motivated Senior Brand & Shopper Activation Manager to join our team As a key member of our Brand & Shopper Activation team, you'll be responsible for leading Nicorette - one of our top brands in Poland.

You'll work closely with our Brand & Shopper Activation Lead and other teams to develop brand marketing strategies, implement long-term plans, drive consumer activation agendas, and collaborate with agencies. If you have a passion for marketing and a proven track record in brand marketing & trade marketing, we'd love to hear from you

Responsibilities:

  • Develop brand marketing strategies for annual business planning, covering NPIs launch, budget planning, media & PR communication, consumer activations, omnichannel approach.
  • Implement long-term plans and NPIs pipeline for the brand, with close cooperation with the Regional Brand Team.
  • Drive consumer, shopper & customer activation agenda (offline & online) for the respective brand.
  • Develop communication assets, digital support, implementation of promotions and marketing campaigns for e-commerce.
  • Conduct trade marketing projects, including preparation of POS materials and their implementation at points of sale.
  • Develop and execute price & promo strategy for the respective brand.
  • Post-evaluate activities, research studies, advertising campaigns & customer's promotions.
  • Collaborate with agencies, including media houses, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies.

Requirements:

  • Marketing passion & brand love, ideally in SelfCare / OTC categories.
  • Strong cross-functional experience in the area of brand marketing & trade marketing, with a minimum of 2 years of experience in a similar position.
  • Strategic thinking (short vs long term perspective, concept/ solution development, implications on total business economics).
  • Proven experience in NPI launches, consumer & shopper activations.
  • Experience in working with marketing (ATL & BTL)/ PR/ media agencies, including digital scope.
  • Analytical & financial skills (P&L, ROI) – expert.
  • Solid experience and independence in managing cross-functional projects and setting priorities and the ability to involve others in their implementation – persuasive & collaborative attitude.
  • Very good organizational skills, including the ability to manage multiple tasks simultaneously.
  • Creativity, agility, initiative, and openness to new challenges.

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