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Digital Marketing Strategist

2 tygodni temu

Poznań, Greater Poland TN Poland Pełny etat

At TN Poland, we're on the lookout for a highly skilled Digital Marketing Strategist to join our team. In this role, you'll be responsible for developing and implementing a comprehensive growth strategy for our flagship AI-powered mobile solution, Taptool.

Taptool is an innovative platform that helps Shopify store owners create customizable mobile apps, driving growth, improving retention, and maximizing sales. As a key member of our team, you'll focus on driving organic traffic, creating high-quality content, and generating qualified leads to increase Taptool's market presence and revenue.

About the Role
  • Key Responsibilities:
  • Develop SEO strategies to improve search rankings and drive high-quality traffic to Taptool's website.
  • Create and execute a content strategy that includes SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers.
  • Conduct keyword research to identify and prioritize high-value keywords relevant to Shopify merchants.
  • Collaborate with writers, designers, and developers to ensure all content is aligned with SEO goals and customer needs.
  • Monitor and report on key performance metrics using tools like Google Analytics, Ahrefs, and Semrush.
Requirements

To succeed in this role, you'll need:

  • Experience: 3+ years of experience in digital marketing, ideally in a B2B SaaS or e-commerce environment.
  • SEO expertise: Proven success in improving organic search rankings and driving traffic through on-page, off-page, and technical SEO strategies.
  • Content creation: Strong skills in developing SEO-optimized, value-driven content for blogs, landing pages, and whitepapers that generate leads.
  • Analytical skills: Proficiency with SEO tools like Google Analytics, Ahrefs, Semrush, and Search Console to track performance and identify opportunities.
  • E-commerce knowledge: Understanding the unique challenges of Shopify merchants and e-commerce decision-makers.
Benefits

We offer a competitive salary and benefits package, including remote work flexibility, access to professional development resources, and a dynamic work environment that encourages creativity and innovation.