Data Insights Strategist

1 tydzień temu


Warszawa, Mazovia, Polska Hypebeast Pełny etat

About the Role:

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. As a Senior Data Analyst, you will play a crucial role in driving data-informed decision-making and shaping our digital growth strategies.

Responsibilities:

  • Collaborate with departments to define key analytics questions, identify meaningful metrics, and ensure robust measurement methods.
  • Analyse complex data sets—transactional, web, and behavioural—using GA4 to uncover trends and insights.
  • Apply segmentation and data mining techniques to inform strategy, optimising growth funnels and audience engagement.
  • Translate data insights into actionable recommendations, delivering visual reports, dashboards, and presentations.
  • Maintain and update performance dashboards, ensuring teams have access to real-time data insights.

Requirements:

  • 2+ years of experience in retail or e-commerce data analysis.
  • Expertise in Google Analytics 4 (GA4) with a strong understanding of growth funnels, acquisition, and marketing attribution.
  • Proficiency in SQL and Python for advanced data analysis.
  • Experience with advertising tools like AdWords, Facebook Ads, and GDN.
  • Advanced skills in data visualisation tools such as Google Data Studio.
  • Knowledge of DMP or CDP platforms preferred.
  • Familiarity with Chinese social media platforms (WeChat, Weibo, Douyin) is a plus.
  • Strong ownership mentality, adaptability, and excellent communication skills.

About Hypebeast:

Hypebeast is a global leader in contemporary culture and lifestyle, with a global readership across North America, Asia Pacific, Europe, and more. Our Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.



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