Data Insights Strategist
1 tydzień temu
About the Role:
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. As a Senior Data Analyst, you will play a crucial role in driving data-informed decision-making and shaping our digital growth strategies.
Responsibilities:
- Collaborate with departments to define key analytics questions, identify meaningful metrics, and ensure robust measurement methods.
- Analyse complex data sets—transactional, web, and behavioural—using GA4 to uncover trends and insights.
- Apply segmentation and data mining techniques to inform strategy, optimising growth funnels and audience engagement.
- Translate data insights into actionable recommendations, delivering visual reports, dashboards, and presentations.
- Maintain and update performance dashboards, ensuring teams have access to real-time data insights.
Requirements:
- 2+ years of experience in retail or e-commerce data analysis.
- Expertise in Google Analytics 4 (GA4) with a strong understanding of growth funnels, acquisition, and marketing attribution.
- Proficiency in SQL and Python for advanced data analysis.
- Experience with advertising tools like AdWords, Facebook Ads, and GDN.
- Advanced skills in data visualisation tools such as Google Data Studio.
- Knowledge of DMP or CDP platforms preferred.
- Familiarity with Chinese social media platforms (WeChat, Weibo, Douyin) is a plus.
- Strong ownership mentality, adaptability, and excellent communication skills.
About Hypebeast:
Hypebeast is a global leader in contemporary culture and lifestyle, with a global readership across North America, Asia Pacific, Europe, and more. Our Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, e-commerce and retail platform HBX, distribution and merchandising segment Hyperoom and food and beverage destination Hypebeans.
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