Aktualne oferty pracy związane z Senior Digital Marketing Strategist - Kraków, Lesser Poland - PepsiCo Deutschland GmbH

  • Digital Marketing Strategist

    6 dni temu

    Kraków, Lesser Poland Capgemini Pełny etat

    Digital Marketing StrategistWe are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth.Your primary focus will be on creating engaging digital content and campaigns that drive results. You...

  • Digital Marketing Strategist

    4 dni temu

    Kraków, Lesser Poland TECHBIZ GLOBAL OÜ Pełny etat

    TechBiz Global OÜ is a leading provider of recruitment and software development services. Our globally distributed team offers IT recruitment, outstaffing, outsourcing, software development, and consulting services to help our partners achieve their business objectives.About the Company:With headquarters in Germany, we have clients worldwide. We understand...

  • Digital Marketing Strategist

    3 dni temu

    Kraków, Lesser Poland digital@gmail Pełny etat

    Company Overview">">We're a highly effective team focused on performance marketing and using AI-driven strategies to optimize campaigns. We run complex ad spend for DTC brands, and our team is passionate about delivering results.">">Job Description">">">Manage client relationships, coordinating acquisition campaigns on Meta, Google, and Native.">Ensure...

  • Digital Marketing Strategist

    6 dni temu

    Kraków, Lesser Poland Tomasz Rutkowski Solo Law Firm Pełny etat

    Kendago is a global leader in Direct-to-Consumer digital marketing and advertising, providing brands with comprehensive services including proprietary AdTech-backed PPC, creative production, and data-driven CRO optimization.We are seeking a dedicated Senior Campaign Manager to lead high-performing campaigns.Key Responsibilities:Analyze, report, and track...

  • Digital Marketing Strategist

    3 dni temu

    Kraków, Lesser Poland Hexagon AB Pełny etat

    Hexagon AB is a leading B2B organization with a dynamic EMEA marketing team.Job DescriptionThis role involves driving marketing initiatives across Poland and the EMEA Central region.You will be responsible for executing marketing campaigns, organizing events, managing digital activities, and ensuring brand consistency across all materials.The ideal candidate...

  • Digital Marketing Strategist

    1 dzień temu

    Kraków, Lesser Poland TN Poland Pełny etat

    TN Poland is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-driven CRO optimization.

  • Digital Transformation Strategist

    7 dni temu

    Kraków, Lesser Poland Capgemini Pełny etat

    Digital Transformation StrategistCapgemini is seeking a highly experienced Digital Transformation Strategist to join our team. As part of our Finance team, you will be responsible for developing and executing digital transformation strategies that drive business value.About the RoleYou will work closely with clients to understand their business needs and...

  • Senior Marketing Strategist

    7 dni temu

    Kraków, Lesser Poland Capgemini Pełny etat

    At Capgemini, we empower our employees to shape their careers and inspire a collaborative community of colleagues worldwide. As a Senior Pursuit Marketer, you will be part of this journey, unlocking the value of technology for leading organizations and creating a more sustainable, inclusive world.Your Key ResponsibilitiesDevelop and execute marketing...

  • Digital Transformation Strategist

    4 dni temu

    Kraków, Lesser Poland FedEx Group Pełny etat

    About UsFedEx is one of the world's most admired companies and trusted brands year after year.We're committed to delivering exceptional service and value to our customers, while also investing in the growth and development of our people.In this role as Digital Transformation Strategist, you will be at the forefront of our efforts to harness the power of...

  • Digital Acquisition Manager

    3 dni temu

    Kraków, Lesser Poland digital@gmail Pełny etat

    About Jello Digital">Jello Digital is a product-focused company that specializes in developing consumer apps. Our mission is to create innovative solutions that help users improve their lives through productivity, education, wellness, and habit tracking.We rely on paid acquisition, AI-driven marketing, and custom funnels to grow our apps. If you're looking...

  • Digital Marketing Manager

    2 dni temu

    Kraków, Lesser Poland ALK-Abelló AS Pełny etat

    Digital Marketing and Products Team, Digital Customer Engagement DivisionDigital Marketing ManagerPosition Overview:We are seeking a dynamic and strategic Digital Marketing Manager to join the Digital Marketing and Products Team within the Digital Customer Engagement Division. This role involves leading impactful digital marketing initiatives, collaborating...

  • Marketing Analytics

    4 tygodni temu

    Kraków, Lesser Poland Arteris Poland Sp. z o.o. Pełny etat

    Digital Marketing Strategist/Manager – Analytics and OperationsWe are seeking a highly analytical and results-oriented individual to join our marketing team as a digital marketing manager. This role is pivotal in enabling data-driven decision-making, optimizing marketing performance, and streamlining operational processes. You will be...

  • Digital Marketing Manager

    7 dni temu

    Kraków, Lesser Poland Hexagon AB Pełny etat

    Key ResponsibilitiesWe are seeking a highly skilled Digital Marketing Manager to join our team in Poland. As a key member of our EMEA Central marketing team, you will play a vital role in driving marketing initiatives across the region.This is an ideal opportunity for a proactive and independent marketing professional who enjoys balancing local and regional...

  • Digital Marketing Executive

    2 dni temu

    Kraków, Lesser Poland ALK-Abelló AS Pełny etat

    We are seeking a highly skilled Digital Marketing Manager to lead impactful digital marketing initiatives and drive customer engagement, brand visibility, and business success.The ideal candidate will have expertise in SEO, SEM, stakeholder management, and campaign leadership. Key responsibilities include:Developing and implementing multi-channel digital...

  • Digital Marketing Director

    1 dzień temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Job OverviewDigital Marketing Manager plays a pivotal role in overseeing the scope, planning, and execution of web-based projects for TN Poland. The ideal candidate will bring a mix of project management skills and digital expertise, with prior experience in website management.Main ResponsibilitiesWebsite Management: Oversee the development and maintenance...

  • Digital Marketing Manager

    1 dzień temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Plays a pivotal role in overseeing the scope, planning, budgeting, and execution of web-based projects. Responsible for ensuring that the company's website and digital solutions align with brand strategy and business objectives. Manages resources, collaborates with internal teams, and liaises with third-party vendors to deliver projects on time and within...

  • Senior Campaign Manager Lead

    1 dzień temu

    Kraków, Lesser Poland TN Poland Pełny etat

    We are seeking a highly skilled Digital Marketing Strategist to lead high-performing campaigns.Key Responsibilities:Analyze, report, and track marketing activities to optimize campaign performance.Manage and maximize ROI on large-scale digital media platforms.Collaborate with the creative team on new marketing angles and ads.Requirements:At least 4 years of...

  • Senior Web Strategist

    1 dzień temu

    Kraków, Lesser Poland TN Poland Pełny etat

    Digital Marketing Manager Job DescriptionTN Poland is seeking a highly skilled Digital Marketing Manager to join its team. The ideal candidate will have experience in managing digital projects and possess strong project management skills. They will be responsible for overseeing the development and maintenance of the company website and ensuring it meets...

  • Digital Marketing Sales Expert

    1 dzień temu

    Kraków, Lesser Poland Blu Selection Pełny etat

    Embark on a dynamic career in digital marketing with Blu Selection. As a Digital Marketing Sales Consultant, you will play a pivotal role in driving online advertising strategies and sales growth.About the JobThis position involves working with one of the world's leading technology companies to develop innovative marketing ideas and drive change in today's...

  • Senior Finance Strategist

    7 dni temu

    Kraków, Lesser Poland Vention Pełny etat

    About the JobWe are looking for a seasoned Senior Finance Strategist to join our team at Vention. As a key player in our finance department, you will be responsible for developing and implementing strategic financial plans to drive business growth and success.Key Responsibilities:Financial Planning and Strategy: Develop and implement comprehensive financial...

Senior Digital Marketing Strategist

2 tygodni temu

Kraków, Lesser Poland PepsiCo Deutschland GmbH Pełny etat
Role Overview

PepsiCo Deutschland GmbH is accelerating its digital journey, driving consumer digitalisation and innovation in the European market. To achieve this goal, we are seeking a skilled Senior Digital Marketing Strategist to lead our Personalization at Scale (P@S) efforts.

The selected candidate will work closely with our Media team to ensure effective deployment, codification, scaling, execution, and tracking of P@S activation and First Party Data acquisition across all campaigns in Europe.

This role requires:

  • To optimise assets reutilisation from PepsiCo's DAM Platform
  • To personalise marketing strategies across sector campaigns
  • To plan digital campaigns utilising 1st-party data
Key Responsibilities

The successful candidate will be responsible for developing, deploying, codifying, scaling, executing, and tracking Personalization @ Scale strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights, and Key Media Partners.

Specifically, the objective of this role is to:

  • Identify barriers for audience-first campaign development and activation, and define ways to overcome them via education and resources
  • Ensure Personalization @ Scale and First Party-led planning is implemented across campaigns, codify learnings into cases, and scale it across broader marketing teams
  • Execute and optimise campaigns together with TCP managers of Snack and Beverage in Europe, including proper use of DAM Platform for asset reuse
  • Act as an ambassador of DAM solution and its connected tools to leverage platform capabilities
  • Track results of Personalization @ Scale implementation, communicate learning, and ensure implementation in further planning
  • Report productivity for the above activities