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Media Planning and Buying Lead

1 tydzień temu

Warszawa, Mazovia, Polska PepsiCo Deutschland GmbH Pełny etat
About This Role

We are seeking a highly experienced Senior Digital Campaign Manager to join our team and drive business growth through effective digital media planning and buying strategies.

Key Accountabilities
  • Campaign Delivery: Develop and execute comprehensive digital media plans aligned with business objectives.
  • Team Collaboration: Work closely with internal stakeholders and external partners to ensure seamless campaign execution.
  • Process Optimization: Identify opportunities for process improvement and implement changes to increase efficiency and effectiveness.
  • Industry Knowledge: Stay current with the latest industry trends, innovations, and best practices in digital marketing.
  • Talent Development: Mentor and train junior team members to enhance their skills and capabilities.
Requirements
  • Experience: 5-7 years of experience in programmatic and social campaign planning and buying.
  • Leadership: Proven leadership skills, including experience managing direct reports.
  • Skill Set: Strong analytical skills, ability to present results to senior stakeholders, and solid background in DV360, FB, CM, ad tech, and ad ops.