Senior Data Analyst

1 dzień temu


Warszawa, Mazovia, Polska Hypebeast Pełny etat
Drive Digital Growth with Data-Driven Insights

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. As a Senior Data Analyst, you will play a critical role in driving data-informed decision-making and shaping our digital growth strategies.

Responsibilities:
  • Collaborate with departments to define key analytics questions, identify meaningful metrics, and ensure robust measurement methods.
  • Analyse complex data sets—transactional, web, and behavioural—using Google Analytics 4 to uncover trends and insights.
  • Apply segmentation and data mining techniques to inform strategy, optimising growth funnels and audience engagement.
  • Translate data insights into actionable recommendations, delivering visual reports, dashboards, and presentations.
  • Maintain and update performance dashboards, ensuring teams have access to real-time data insights.
Requirements:
  • 2+ years of experience in retail or e-commerce data analysis.
  • Expertise in Google Analytics 4 (GA4) with a strong understanding of growth funnels, acquisition, and marketing attribution.
  • Proficiency in SQL and Python for advanced data analysis.
  • Experience with advertising tools like AdWords, Facebook Ads, and GDN.
  • Advanced skills in data visualisation tools such as Google Data Studio
  • Knowledge of DMP or CDP platforms preferred.
  • Familiarity with Chinese social media platforms (WeChat, Weibo, Douyin) is a plus.
  • Strong ownership mentality, adaptability, and excellent communication skills.


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