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Global Social Media Lead

2 tygodni temu

Wrocław, Województwo dolnośląskie, Polska Tbwa ChiatDay Inc Pełny etat

We are a global cloud communications leader at Vonage, accelerating businesses' digital transformations through our Unified Communications, Contact Center Applications, and Communications APIs.

Our marketing team focuses on producing engaging content to entice, educate, and sell to customers worldwide. We connect with diverse audiences through various media channels, including print, digital, and social.

This Senior Manager will be responsible for leading the social media strategy and digital media programs for Vonage. The ideal candidate will have experience in driving organic social growth and engagement on a global scale.

The successful candidate will work closely with internal teams, external agencies, and cross-functional teams to execute integrated campaigns.

What You'll Do
  • Develop and implement a global paid social strategy aligned with business objectives.
  • Optimize campaigns to drive engagement, UVs, and conversions across paid social platforms.
  • Leverage audience segmentation, intent data, and A/B testing to refine messaging and targeting strategies.
  • Collaborate with the demand generation team to ensure seamless integration of paid digital efforts with broader marketing campaigns.