Audience Planner
4 tygodni temu
We are seeking a highly motivated and organized Audience Activator Planner to join our Coca-Cola team at EssenceMediacom.
Key Responsibilities- Analyse audience and performance data to better understand audience segments and drinking occasions.
- Develop strategic audience segmentation to drive omnichannel personalization.
- Build audience targeting strategies based on campaign goals and collaborate with data partners to create custom audiences.
- Establish connections with media partners to configure and test new audiences.
- Coordinate with creative and production teams to ensure that the creative and messaging fit the different audience tribes.
- Supervise the end-to-end process of audience planning, activation, and measurement for clients and/or campaigns.
- Analyse performance by audience segment and provide audience optimization recommendations.
- Proficiency in using planning tools such as TGI and GWI, as well as other digital tools.
- Knowledge of proprietary and/or syndicated tools to develop audience personas.
- Ability to build audience targeting strategies based on campaign goals and run audience insight analysis.
- Collaboration with data partners to create custom audiences and establish connections with media partners.
- Company pension scheme.
- Private medical insurance.
- 25 days holiday (increases with length of service).
- Life assurance.
- Permanent health insurance.
- WPP share options scheme.
- Discretionary bonus scheme.
- Free eyecare vouchers and money off glasses.
- Extensive training and development.
- Corporate gym memberships.
- Cycle-to-work scheme.
- Interest-free travel loan.
- Free breakfast (cereal and fruit).
- Smart shopper (online discount on a variety of products).
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