Programmatic Campaign Manager
1 tydzień temu
At Assembly, we are seeking a skilled Programmatic Account Manager to support display and programmatic media buys for various accounts across Premium Leisure and Fashion. This role will be focused on driving performance with key publishers and technology partners, as well as acting as one of our client contacts for digital planning and buying activity in the market.
Key Responsibilities- Develop and establish process for end-to-end campaign management, across programmatic and direct activity.
- Communicate directly with key stakeholders on a daily basis and have a working knowledge of the strategic direction of programmatic and display.
- Attend, present, and direct regular client meetings and calls.
- Ensure delivery of high-quality reports to deadline, with useful insights, recommendations, and evaluation.
- Utilize knowledge and experience of programmatic and display to contribute to the development of both Brand and DR aspects of the account, from a direct and programmatic standpoint.
- Maintain healthy pacing across the team, while maintaining high levels of brand safety performance.
- Review and question the performance of campaigns and activities.
- Involvement with administrative tasks associated with the account: liaising with finance, trafficking teams, BI, and various other teams.
- Manage the day-to-day activities of two to three display & programmatic buyers, teaching them how to build, optimize, and troubleshoot campaigns.
- Provide the internal team with updates across the programmatic landscape and connect strategic partners on a regular basis.
- Stay up to date and propose innovative display/programmatic activations based on the latest market trends.
- Ensure clients are informed of Assembly's sustainability offering and credentials.
- Champion a sustainable approach to marketing across client work where applicable, and consider sustainability across campaign elements such as messaging and creative.
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