Digital Marketing Specialist

6 dni temu


Warszawa, Mazovia, Polska Surfshark Pełny etat

At Surfshark, we're looking for a skilled Digital Marketing Specialist to join our team. As a B2B Lifecycle Marketing Manager, you will be responsible for developing and executing email marketing strategies that drive engagement and nurture leads.

Key Responsibilities:
  • Design and refine email marketing campaigns aimed at promotion, lead generation, and post-event follow-up;
  • Craft targeted messaging and personalized follow-ups based on lead behavior and demographics;
  • Develop and implement marketing automation, including lead scoring and workflows, to support the sales funnel and campaign objectives;
  • Collaborate with data analytics and engineering teams to ensure comprehensive reporting and segmentation;
  • Evaluate campaign performance to identify improvement opportunities and share actionable insights with the team;
Requirements:
  • 3+ years of experience in digital marketing, specifically in B2B email marketing, automation, webinar promotion, and follow-up management;
  • Proficiency in CRM tools (familiarity with Active Campaign will be a strong asset), Salesforce, Loomly, Jira, Demio, or similar platforms;
  • Strong analytical skills, with the ability to assess marketing performance and recommend optimizations;
  • Exceptional project management and organizational skills;
  • Excellent communication skills in written and spoken English;
  • A strong sense of ownership and responsibility for the managed channel and its results.


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