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Digital Customer Experience Director

1 tydzień temu

Warszawa, Mazovia, Polska Tbwa ChiatDay Inc Pełny etat

Freenow is a leading mobility platform empowering people to move freely and cities to thrive. We're seeking an experienced professional to join our marketing team as the Head of Lifecycle Marketing Strategy. This role will focus on developing and executing a comprehensive lifecycle strategy that fuels growth across our ride-hailing services.

Your Key Accountabilities Include:
  • Developing and executing a lifecycle strategy that ensures every initiative aligns with our growth objectives.
  • Leading a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
  • Partnering with senior leads in marketing, operations, and product to design and implement lifecycle automations that drive business performance.
  • Managing quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives.
  • Conducting experiments, interpreting performance metrics, and providing actionable insights to internal stakeholders on lifecycle communications.