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Global Marketing Lead

2 tygodni temu

Warszawa, Mazovia, Polska Ingersoll-Rand plc Pełny etat

Job Description

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer.

A Senior Global Marketing Specialist will execute critical growth capabilities within the global demand generation team. This position will report directly to the Demand Generation Director for Life Science Technologies while working closely with all the different regions, commercial, and operational teams to drive effective demand generation campaigns.

This role offers the opportunity for cross-business unit and global collaboration. The ideal candidate will have experience and knowledge of B2B marketing in the Pharmaceuticals, or Medical Devices industry and will assist in driving lead generation for the Life Science brands as well as providing support for global marketing initiatives.

  • Main Responsibilities:
  • Responsibility for SEO, website content and enhancement support of a Life Science brand, including: completing website technical audits and providing content creation strategies to help improve organic performance; defining critical keywords for each brand and optimizing all product website pages accordingly; tracking, reporting, and analysing website analytics initiatives and campaigns.
  • Responsibility For Multichannel Content Creation: creating and managing global & regional marketing strategies; establishing effective relationships with internal and external stakeholders; managing and developing the strategy for online marketing automation nurturing campaigns, including roadmap creation and reporting; supporting value-selling content creation, new product launches, and brand strategy in different formats across the brands.