Fashion Content Lead Specialist
2 dni temu
About the Role
We are seeking an experienced Fashion Content Lead Specialist to join our team in Warsaw, Poland.
Job Description
The successful candidate will be responsible for leading the creation and distribution of paid and store content across multiple channels. This includes securing tight collaboration with production hub, media agency, and store teams to drive omni-sales performance and customer centricity.
Responsibilities
- Be fully immersed in the local daily customer communications plan to anticipate asset production needs for paid media and store communications.
- Closely collaborate with Media specialists & Media agencies to support the implementation of paid media and store activities.
- Brief & coordinate media assets requirements and needs with local Media agencies, regional Production hub, and local Content Editors, Copywriters, and Content coordinators.
- Close collaboration with Global brand marketing and Business units (production managers) to secure full understanding of paid media campaigns.
- Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens.
- Collaborate with other teams including regional Production hub, NCG team, local Content Editors, Copywriters, and Content coordinators, Material leads, and Store Visual team regarding POS assets and plans.
- Collect input and feedback from stores and the Visual team around the in-store communications material and asset allocation and share with relevant stakeholders.
Qualifications
To succeed in this role, you will need:
- 3+ years of working experience in marketing or media roles in an agency or in-house.
- Operative and creative content production experience from a fashion retail background.
- Experience in planning production for multiple channels.
- Expertise in formats and assets for paid media (TV, OOH, OLV, Display, Social, Print, etc).
- Good understanding of printed formats and communication used in retail stores.
- Good understanding of the local media landscape and how media agencies operate.
- Informal leadership with strong stakeholder management and negotiation skills.
- Good communication skills, including fluent written and spoken English.
Benefits
We offer a competitive salary of €45,000 - €60,000 per year, depending on experience, as well as a range of benefits including:
- Staff discount card usable on all H&M Group brands in stores and online.
- Hybrid work model (3 days in the office, 2 days WFH).
- 25% staff discount for you and your family member.
- Access to the LinkedIn Learning Platform.
- Sharing the cost of Sports Activities.
- Sharing the cost of Private health insurance.
- Referral Program for external colleagues joining.
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