Digital Transformation Specialist for Global Lead Management

1 miesiąc temu

Poznań, Greater Poland ROCKWOOL Group Pełny etat

We are seeking a highly skilled Digital Transformation Specialist to join our global team at ROCKWOOL Group. As a key member of our Digital Sales and Marketing department, you will play a pivotal role in optimizing our lead management processes and marketing automation efforts.

In this exciting opportunity, you will have the chance to work closely with stakeholders from North America, Europe, and Asia, streamlining and enhancing our digital sales and marketing strategies. Your expertise will be crucial in maintaining data integrity, documenting processes, creating guides, and aligning global stakeholders to achieve our collective goals.

Responsibilities
  • Process and guide documentation: Map the Lead Management Process, identify lead sources, define lead stages, and set criteria for each stage. Document, refine, and develop the Lead Management processes, ensuring seamless transitions from prospect to lead to opportunity.
  • Training and best practice sharing: Create easy-to-follow guides that outline each step of the Lead Management process. Train sales and marketing teams on Lead Management best practices, ensuring adherence to best practices and continuous performance improvements.
  • Data management and lead performance: Support Marketo management, optimization of programs, scoring, and campaigns. Maintain data quality of person records in Marketo and lead records in the CRM system.
Requirements
  • 3+ years of experience in a Lead Management role or potentially Inside Sales.
  • Proficiency in using CRM systems (e.g., CRM Dynamics) for managing lead records and maintaining data quality.
  • Experience with marketing automation tools, particularly Marketo, including program optimization, lead scoring, and campaign management.
  • Demonstrated ability to create and deliver training materials and sessions for sales and marketing teams, focusing on lead management best practices.
What We Offer

As a Digital Transformation Specialist at ROCKWOOL Group, you will enjoy a competitive salary, estimated at €60,000 - €80,000 per year, depending on your experience and qualifications. You will also receive a development package, team building events, and a modern office space in Poznan's city center. Our compensation package includes flexible work arrangements, adaptable hours, home office subsidy, private medical care, multikafeteria MyBenefit, wellbeing program, and an extra day off for voluntary activities.

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