Digital Demand Generation Manager
1 tydzień temu
About the Company
Ingersoll Rand is a global business committed to a world of sustainable progress and enduring results. Our people and our family of brands work together to increase industrial productivity and efficiency. We are passionate about inspiring progress around the world.
Job Description:
The Ingersoll Rand Life Science Technologies business is seeking a Senior Global Marketing Specialist to execute critical growth capabilities within the global demand generation team. This position will report directly to the Demand Generation Director for Life Science Technologies while working closely with all the different regions, commercial, and operational teams to drive effective demand generation campaigns.
The ideal candidate will have experience and knowledge of B2B marketing in the Pharmaceuticals or Medical Devices industry and will assist in driving lead generation for the Life Science brands as well as providing support for global marketing initiatives.
Key Responsibilities:
- Responsibility for SEO, website content, and enhancement support of a Life Science brand, including completing website technical audits, providing content creation strategies, defining critical keywords, and optimizing product website pages accordingly.
- Tracking, reporting, and analyzing website analytics initiatives and campaigns.
Requirements:
- 4+ years' experience in digital marketing - preferably in a medical devices, lab, pharmaceuticals, and/or life science in a B2B environment.
- Bachelor's degree in marketing, business, or a related field with experience in web or digital marketing or related web development. A technical background (engineer, chemist, etc.) is an asset.
- Experience with SEO and multi-channel content creation.
- Experience in Salesforce or similar CRM system is a plus.
- PC proficient, including Microsoft Word, Excel, and PowerPoint.
- Knowledge and experience of B2B Demand Generation.
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