Market Research and Strategy Director
4 dni temu
Job Title
Market Research and Strategy Director
Company Overview
Mattel is a leading global toy company that creates innovative products and experiences that inspire, entertain, and develop children through play.
Job Summary
We are seeking an experienced Market Research and Strategy Director to lead our consumer and shopper insights function for the PEM region. This role involves managing insight projects, developing strategic insights that inform brand and business decisions, and ensuring alignment with the broader EMEA strategy.
Main Responsibilities
- Lead the consumer and shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
- Develop strategic recommendations based on consumer insights to inform brand strategy, marketing decisions, and business outcomes.
- Manage research projects, ensuring efficient and agile project management.
- Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks.
Requirements
- University degree in social science, business administration, or a related field.
- At least 4-6 years of experience in a similar role, focused on insights and strategy development within a smaller region.
- Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.
- Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.
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