B2B Marketing Director

1 tydzień temu

Warszawa, Mazovia, Polska Aleph Group Pełny etat

Become Part of Our Global Team

">What You'll Do

You'll be responsible for adapting global Spotify marketing themes to local market needs and partnering with Aleph's regional management team to effectively communicate Spotify's product messaging through marketing activations in priority markets worldwide.

This role requires cross-functional collaboration across sales, communications, and other departments, working alongside Aleph and Spotify teams to build Spotify's brand within Aleph's ecosystem and drive business growth.

Your Key Tasks

  • Evaluate a broad range of internal and external factors to define B2B marketing strategies and tactics that support key sales objectives within a specific region or partner.
  • Ensure marketing activities align with the overall global marketing strategy and objectives, as well as Spotify's marketing strategy and goals.
  • Manage global, regional, and local execution of marketing initiatives to engage local advertiser communities, including events, content, case studies, email marketing, swag, sales materials, direct mailers, etc.
  • Conceive and create precise, persuasive, and locally relevant messaging in partnership with cross-functional teams and Spotify.
  • Coordinate and oversee ongoing market research, competitor analysis, and impact measurement, working with third-party providers and internal teams.

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