Digital Transformation Specialist

1 tydzień temu


Kraków, Lesser Poland PepsiCo Pełny etat
Role Overview
As PepsiCo accelerates its digital journey, the company is creating new roles to drive consumer engagement models and ensure sustainable future growth. This Senior Specialist will deploy, codify, scale, execute, and track Personalization at Scale activation and First Party Data acquisition to drive effectiveness of PepsiCo Media and Comms for all campaigns in Europe.

Main Responsibilities:
  • Deploy Personalization at Scale strategies and campaigns across sector campaigns
  • Optimize Personalization at Scale using First Party data
  • Plan digital campaigns with First Party data

Key Qualifications:
  • 3-5 years of experience in P@S / Digital Marketing / Brand Comms / Media planning
  • Experience with DMP, CDP platforms (such as Salesforce Marketing Cloud)
  • Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok


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