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Digital Marketing Lead

1 tydzień temu

Warszawa, Mazovia, Polska TN Poland Pełny etat

TN Poland is one of the world's largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.

We are working on an exciting and industry defining project to grow our Media Team in Poland. Our role offers a unique opportunity to join this team and work on some of the biggest media challenges in Poland, building a legacy for our brands and organization.

This role is based in our Warsaw office.

As Digital Marketing Lead, you will:

  • Set the right dynamic within the P&G digital marketing team by ensuring the execution of internally managed digital brand awareness & performance campaigns on time and in line with internal controls, constantly looking for efficiencies and synergies across touchpoints with consumer.
  • Lead the implementation of the digital brand awareness & performance campaigns strategies (i-video, search, social media, programmatic, ecommerce, etc.) traded by programmatic, social, and online video specialists.
  • Bring innovation to the plans, staying in touch with digital industry, assessing consumer & competitive trends.
  • Design and ensure the implementation of outstanding digital plans to achieve brands' business objectives, searching for efficiencies, ensuring alignments between digital touchpoints.
  • Take full end-to-end responsibility of plan activation leading a team of specialists (programmatic traders, Video, Social and eCommerce advertising specialists) with a clear focus on overall critical metrics.
  • Optimize the plan execution as single full-funnel ecosystem up to the very last steps, that might require properties' optimization. Monitor, optimize and report on campaign performance.
  • Work closely with Media vendors and tech partners for the execution of plans.
  • Work together with multiple functions (brands, design, trial, data, consumer market knowledge, sales, etc.) & partners to deliver a consumer-centric data strategy.
  • Understand basic consumer data structure, business fit and flows across involved systems.
  • Act as business owner, doing things right, tracking budget committed, adhering with internal controls.

Job Qualifications

You are right fit if you:

  • Have proven experience in strategic media planning across all online and offline touch points in a media agency or in-house environment managing large budgets.
  • Hold excellent knowledge of the media landscape and put the consumer experience at the heart of activities and decisions.
  • Possess leadership, critical and analytical thinking, accountability, independency, organization, curiosity, proactivity, and a growth mindset.
  • Have mastery with Microsoft Office Package, Digital Platforms such as DSPs and DMPs management, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).
  • Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations.
  • Possess a minimum BA degree.
  • Have innovative and entrepreneurial focus, with the ability to take risks where needed and make creative connections.
  • Have experience managing teams.
  • Have experience with Consumer-Packaged Goods companies in multinational scope (although not essential).

Why Choose TN Poland for Your Career Journey:

Unmatched Growth Opportunities: As a vital part of our extensive organization and broader HR function, you'll have the chance to thrive within a large team and learn directly from our esteemed HR leaders. Benefit from our globally renowned learning programs and seize outstanding opportunities for career advancement, with diverse assignments and locations awaiting you.

Competitive Recognition and Rewards: At TN Poland, your exceptional contributions and impact won't go unnoticed. Experience the TN Poland advantage and philosophy as you are competitively rewarded for your outstanding work. We believe in recognizing and celebrating success.

Innovative and Collaborative Work Culture: Join our dynamic and collaborative work culture that values innovation. Our Europe Talent Acquisition team is comprised of diverse and bright minds, working together to make a positive impact in every aspect of our work. Expect an environment where ideas flow freely, experiences are shared, and mutual support is a daily practice.

Diversity and Inclusion at the Core: Contribute to a workplace that embraces diversity and inclusion as fundamental aspects of our culture. Your presence will help shape a work environment where every voice is heard and valued.

Empowerment and Ownership: Take the wheel and steer your career forward with full ownership of talent acquisition for your markets. At TN Poland, we not only listen to your ideas but encourage you to go BEYOND expectations and experiment. You're in the driving seat of your professional journey.

Join TN Poland and be part of a company that not only values your skills but also empowers you to reach new heights in your career. Your journey with us goes far BEYOND the ordinary – it's an adventure of growth, recognition, innovation, diversity, and empowerment. Apply now and let your career thrive with TN Poland

Job Schedule: Full time

Job Number: R000109782

Job Segmentation: Experienced Professionals (Job Segmentation)