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Product Marketing Specialist

2 tygodni temu

Warszawa, Mazovia, Polska Wargaming Pełny etat

Job Overview

We are seeking a skilled Product Marketing Manager to lead the marketing strategy for our upcoming AAA game project. As a key member of our team, you will be responsible for building and executing a comprehensive launch plan, creating buzz before we go live, and keeping players engaged after launch.

The ideal candidate will have a strong understanding of Free-to-Play (F2P) game business models, player motivations, and market dynamics. They will also possess exceptional communication, writing, and presentation skills, with the ability to clearly articulate strategies and ideas.

As a Product Marketing Manager at Wargaming, you will work closely with cross-functional teams, including advertising, social media, design, and PR, to deliver compelling campaigns and assets that drive player engagement and retention.

  • Develop and execute comprehensive marketing campaigns from concept through to post-launch.
  • Identify target audience and craft messaging that resonates with them.
  • Research competitors and gather player feedback to refine our approach before and after launch.
  • Collaborate with various teams to create engaging content and campaigns.