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Digital Marketing Strategist

2 tygodni temu

Warszawa, Mazovia, Polska Bamboo Health Sp. z o.o. Pełny etat
About Bamboo Health Sp. z o.o.

Bamboo Health Sp. z o.o. is a leader in cloud-based care coordination software and analytics solutions focused on patients with complex needs, including those suffering from physical health and mental health issues and substance use disorders. Our mission is to enable better care for patients across the continuum.

Job Description

We are seeking an experienced digital marketing specialist to aid our marketing operations and demand marketing teams. As Digital Marketing Specialist, you will work directly with the Sr. Manager of Marketing Operations to execute technical marketing and reporting and with the Demand marketing team to deliver omni channel digital campaigns.

Responsibilities
  • Develop and optimize campaign assets, including landing pages and email campaigns, with a focus on responsive design to ensure consistent layout and functionality cross-device
  • Monitor the customer decision journey, develop segmented journeys and logic for each audience type, and enhance manual lead process ensuring automation workflows and customer communications through automation adhering to standard operating procedures
  • Develop A/B tests for paid social media and display, emails and landing pages, and consistently troubleshoot campaigns by implementing best practices and monitoring KPIs
Requirements
  • Digital marketing experience, preferably with a focus on marketing automation systems, Salesforce, WordPress, Asana, Canva, social media, SEO, LinkedIn, HTML, CSS, JavaScript, and Google Analytics
  • Excellent communication skills, analytical skills, and experience working in a fast-paced, high-growth environment