Digital Advertising Specialist
5 dni temu
We are seeking a highly skilled Digital Advertising Specialist to join our team at TN Poland.
Key Responsibilities- Investigate and resolve complex campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more.
- Monitor campaign pacing and delivery to achieve client objectives and budget targets.
- Collaborate with clients to ensure seamless tracking code integration and provide troubleshooting support when needed.
- Act as the primary technical liaison for client-facing teams.
- Foster knowledge sharing, training, and the development of best practices within the programmatic team.
- Bachelor's degree or equivalent experience, with a minimum of 3 years in Programmatic or Campaign Management roles in digital advertising.
- Exceptional technical aptitude, with the ability to master our DSP and drive continuous client performance improvements.
- Proficiency in The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs.
- Comprehensive understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding.
- Experience in data onboarding, adept at activating both first-party and third-party data, utilizing hashed emails, Mobile Advertising IDs (MAIDs), and other data sources to optimize campaign performance and enhance audience targeting capabilities.
- Strong data interpretation skills using Microsoft Excel or other data analysis tools.
- Experience with Google Analytics and understanding of data configuration and interpretation.
- Experience with Google Tag Manager (GTM).
- A natural aptitude for learning new products and a strong intuition regarding feature functionality.
- Outstanding verbal and written communication, with experience collaborating across diverse teams and stakeholders. Ability to explain complex concepts to non-technical audiences.
- Fluent in both Polish and English in speaking and writing.
- Location: Warsaw or nearby (min. 2 days a week work from the office).
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