Digital Advertising Specialist

5 dni temu


Warszawa, Mazovia, Polska TN Poland Pełny etat
Job Overview

We are seeking a highly skilled Digital Advertising Specialist to join our team at TN Poland.

Key Responsibilities
  • Investigate and resolve complex campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more.
  • Monitor campaign pacing and delivery to achieve client objectives and budget targets.
  • Collaborate with clients to ensure seamless tracking code integration and provide troubleshooting support when needed.
  • Act as the primary technical liaison for client-facing teams.
  • Foster knowledge sharing, training, and the development of best practices within the programmatic team.
Requirements
  • Bachelor's degree or equivalent experience, with a minimum of 3 years in Programmatic or Campaign Management roles in digital advertising.
  • Exceptional technical aptitude, with the ability to master our DSP and drive continuous client performance improvements.
  • Proficiency in The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs.
  • Comprehensive understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding.
  • Experience in data onboarding, adept at activating both first-party and third-party data, utilizing hashed emails, Mobile Advertising IDs (MAIDs), and other data sources to optimize campaign performance and enhance audience targeting capabilities.
  • Strong data interpretation skills using Microsoft Excel or other data analysis tools.
  • Experience with Google Analytics and understanding of data configuration and interpretation.
  • Experience with Google Tag Manager (GTM).
  • A natural aptitude for learning new products and a strong intuition regarding feature functionality.
  • Outstanding verbal and written communication, with experience collaborating across diverse teams and stakeholders. Ability to explain complex concepts to non-technical audiences.
  • Fluent in both Polish and English in speaking and writing.
  • Location: Warsaw or nearby (min. 2 days a week work from the office).


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