Shopper Marketing Specialist
4 dni temu
We are seeking a highly skilled In-Store Activation Expert to join our team at Mondelez International. As a key member of our organization, you will be responsible for developing and executing in-store strategies that drive engagement and revenue growth.
You will collaborate closely with cross-functional teams to create impactful in-store experiences that meet our brand objectives and customer needs.
The ideal candidate will have a strong background in marketing and shopper marketing, with a proven track record of delivering successful in-store activations.
- Create and lead shopper activation & trade marketing strategy for Mondelez brands at our key customers across channels.
- Develop customer value proposition based on shopper insights & customer insights & business needs.
- Design & drive Perfect Store agenda for Mondelez brands to achieve best-in-class visibility & availability across channels.
- Initiate customer-tailored made activations & perfectly deploy national marketing campaign across channels.
- Ownership of budget planning & management and setting priorities based on activities evaluations, ensuring appropriate level of service and data validity provided to finance team.
- On-going overview of competitors' in-store activities in the segment.
- Evaluation of in-store activations' effectiveness providing insights and recommendations for improvement including touchpoint effectiveness.
- Closely cooperate with Sales and Marketing, including Senior stakeholders and external marketing agencies in order to develop and implement best-in-class activations.
- Responsibility to lead, inspire & develop a team of 2 people.
Requirements:
- Strong cross-functional experience in area of marketing / shopper marketing/trade marketing with minimum 4-5 years of experience in similar position.
- Proven track record of implementing shopper activation agenda with the understanding of shopper, customers, promotion & activation principles in FMCG industry.
- Good understanding of retail environments and shopper behavior in FMCG industry.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with the ability to develop innovative in-store solutions.
- Ability to effectively develop and execute projects, ensuring key stakeholders are well informed and outcomes are effectively evaluated, and key learnings are applied to future projects.
- Ability to create persuasive business recommendation and present them in simple manner to Leadership team.
- Experience in working with marketing agencies, including digital scope.
- Team management experience.
- University degree (preferred majors: marketing, management, economics).
- Fluency in Polish & English is a key competence for this role.
- Good practical knowledge of MS Excel & MS Power Point.
Our Benefits:
- Permanent Employment Contract.
- Referral Program.
- Annual Bonus.
- Private medical care, life insurance, pension plan, Multisport card.
- Cafeteria System.
- Company Car.
- Free parking space in the office building.
- Hybrid working style – 3 days a week from
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