Digital Tagging Specialist

7 dni temu


Poznań, Greater Poland Capgemini Polska Sp. z o.o. Pełny etat
Key Responsibilities
  • Develop and manage dashboards and analytics on Adobe Analytics.
  • Support the measurement strategy for all digital touch points by documenting and updating the solution design reference material.
  • Develop and execute on tagging schemas including tracking pixels and specifications for new sites and features, maintain and audit existing deployments and craft remediation plans to ensure accurate data capture.
  • Analyze and capture business and technical requirements, KPI's and drivers for Analytics and Launch deployment needs.
  • Work proactively with front‐end development teams to ensure business and technical requirements are handed off for implementation.
  • Perform regression quality assurance post tag implementation to ensure quality data capture.
  • Participate in reviews of user stories and scrum calls.

Requirements

  • Bachelor's degree or equivalent experience.
  • Mobile app analytics implementation experience.
  • 5+ years professional experience in digital or analytical environment with experience with Adobe Experience Cloud ‐ specifically Adobe Analytics and Adobe Launch.
  • Proficiency in Adobe Assurance.
  • Previous experience with e‐commerce optimization or foundation.
  • eCom A-B testing experience.
  • Basic PowerBI and SQL knowledge.
  • Adobe Analytics and Adobe Target, Adobe Experience cloud experience.
  • Digital marketing experience.
  • HTML5, CSS, JS experience.


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