Market Development Lead
7 dni temu
As an Oncology Brand Strategist, you will be responsible for developing and executing local brand strategies for oncology products.
About the Role
- Develop and execute local brand strategies aligned with global objectives.
- Select best-fitting modules from global content, translate, and trans-create brand materials as needed.
- Manage local agencies for trans-creation, ensuring budget, scope, timing, and quality are met.
- Forecast brand performance and track progress towards targets.
- Cross-functional leadership across field force, account management, medical, legal, regulatory, and other departments.
- Train field force on product positioning and prioritization.
- Partner with medical to educate KOLs on emergent medical research and differentiated product attributes.
Key Responsibilities
- Drive oncology products growth and lifecycle management.
- Ensure realization of revenue and profitability targets in country.
Qualifications
- 5-10 years of marketing experience.
- Bachelor's degree; master's degree or MBA desired.
- Marketing, customer, and competitor insight.
- Strategic and operational business/marketing planning.
- Data analysis, interpretation, and communication.
- Exceptional interpersonal skills.
- Collaboration and negotiation skills.
- Vendor management expertise.
- Proficiency in Polish and English.
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