Consumer Insights Strategist

2 tygodni temu


Poznań, Greater Poland Imperial Brands Pełny etat
About the Role

Imperial Brands seeks a skilled Consumer Insights Manager to drive consumer-centric decision-making across our Africa, Asia, Australia, Central and Eastern Europe regions. As a key player in our dynamic team, you will lead consumer insights efforts, champion consumer understanding, and collaborate with global teams to validate data relevance.

Main Responsibilities

  • Elevate consumer understanding to optimise our portfolio, uncover new opportunities, and drive a consumer-centric mindset.
  • Mastery of consumer understanding, including foundational and forward-looking approaches.
  • Optimise consumer data usage, ensuring accessibility, enhancements, and effective utilisation.
  • Lead regional strategic projects across AAACEE, deploying IBBM framework and Typologies understanding.
  • Collaborate with Global Teams: Partner with global consumer insights teams to foster strong relationships and ensure data-driven strategies.

Key Skills and Qualifications

  • Demonstrated experience as a Consumer Insights Manager within a large FMCG or related industry, showcasing impactful insights.
  • Senior leader with gravitas to advise and present to senior leadership teams, manage upwards, and influence without direct line management responsibilities.
  • A subject matter expert in Consumer Insights, adept at gathering quantitative data and working within a matrix environment or research agency.
  • Strong analytical skills paired with strategic thinking to navigate complex data and inform business decisions.
  • Excellent communication and collaboration abilities to engage diverse stakeholders and influence decision-making.

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