Market Insights Analyst
1 tydzień temu
As a Customer Insights & Product Manager, you will have the opportunity to join a cross-functional team working together to drive innovative approaches in healthcare and change the future for those affected by MS.
Your key responsibilities include:
- Supporting the creation of brand strategy, promotional campaigns, and tactical plans using customer insights-driven analysis.
- Engaging cross-functional teams to support embedding and implementation of key brand activities.
- Supporting CI&PM with gathering insights and translating these into brand strategy.
- Creating and supporting building of omnichannel strategy that meets brand objectives and customers' needs.
- Assisting with coordination of Strategic Account Management process in the Franchise as well as multi-level HCPs targeting and segmentation to develop and implement tailor-made solutions for customers.
- Regularly reviewing current performance of KPIs in collaboration with the Business Excellence & Execution team.
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