Digital Marketing Strategist
2 tygodni temu
We are seeking a seasoned Digital Marketing Strategist to join our team in Warsaw. In this role, you will be responsible for optimizing digital ad campaigns across various platforms.
About the RoleAs a Digital Marketing Strategist, you will play a key part in developing and implementing cutting-edge optimization solutions for our clients' digital campaigns. Your primary focus will be on Google Ads, including the Search Network, Mobile, and YouTube.
You will create and refine keyword packs, set bids, and manage budgets to ensure efficient ad spend for our clients. Additionally, you will dive deep into data and trends to generate actionable insights and optimize campaigns for maximum performance.
Key Responsibilities:
- Optimization Strategy: Develop and implement advanced optimization strategies for digital ad campaigns.
- Ad Management: Create and refine keyword packs, set bids, and manage budgets.
- Data Analysis: Analyze data and trends to identify optimization opportunities.
- Reporting & KPI Management: Regularly report on campaign performance and provide recommendations for improvement.
What We Are Looking For:
- Experience: Minimum of 12 months of experience in optimizing digital ad campaigns.
- Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret data.
- Excel Proficiency: Advanced skills in Microsoft Excel for reporting and analysis.
- Understanding KPIs: Solid understanding of Key Performance Indicators and how they drive campaign success.
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