Marketing Data

2 dni temu

Kraków, Lesser Poland PepsiCo Pełny etat
Overview

This role leads all analytical activities for an assigned A&M area across Anchor Markets, delivering horizontal learnings and driving end-to-end ownership—from data analysis and visualization to outcomes and continuous methodology improvement.

Responsibilities
  • Deliver actionable insights through advanced data analysis, hypothesis testing, and cross-functional collaboration.
  • Develop and present clear, impactful data visualizations tailored to senior stakeholders.
  • Lead ongoing enhancement of methodologies, tools, and frameworks, with a focus on automation and AI-driven efficiencies.
Qualifications
  • A mid-level Marketing Data Analytics or Insights professional with experience in a leading consumer goods company.
  • With at least 7 years+ experience
  • Education: Masters in Maths, Statistics, Economics, Sociology, Marketing
  • Experience in working with large & complex data cubes
  • Familiar with key measurements frameworks like MMM, Sufficiency
  • Can synthesize multiple, disparate data sources.
  • Strong collaborator: actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
  • Proven analytics, business analytics, research experience, consumer insights experience or commercial experience in combination with strong analytical skills
  • High degree of familiarity with CPG and Food & Beverage industry A&M services providers
  • ow to bring business performance insights to life visually
  • Operational experience from business servicing sector and/or consulting experience would be a plus
  • Fluent English – obligatory

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