Product Marketing Manager

7 dni temu

Wrocław, Województwo dolnośląskie, Polska Text Pełny etat 40 000 zł - 80 000 zł rocznie
Text builds AI-powered customer communication tools used by thousands of businesses worldwide.
We're looking for a Product Marketing Manager who can turn SaaS products into clear, credible stories that move the market. You'll work together with the Head of Website Experience to shape positioning, launch new pages, and scale our product narratives across websites.
Your mission: owning the website as a growth engine, leveraging proper communication and positioning of our product, winning hearts of customers through storytelling and driving measurable growth through data, experimentation, and smart use of AI. What you'll do
  • Help evolve product positioning and messaging (with the Head of Website Experience) for our core brands (LiveChat, HelpDesk, ChatBot, and Text) tailored to B2B audiences in the US.
  • Plan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and design.
  • Own product-related website sections: page structure, UX flow, and conversion performance. You will collaborate closely with the UI Designer, Web Engineer, and SEO Manager.
  • Use AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows that balance speed and precision.
  • Collaborate with the Content Automation Specialist and Content Writer to create high-impact communication, stories, landing pages, and enablement assets that connect product value to customer outcomes.
  • Leverage analytics to measure messaging effectiveness and conversion across touchpoints; build hypotheses, run experiments, and iterate.
  • Research competitors, market shifts, and customer insights to refine value propositions and identify new opportunities for differentiation.
  • Partner with Product, Sales, and Customer Success teams to ensure tight message-market fit and consistency across the buyer journey.
What good looks like (first 90 days)
  • Ship performing product related landing pages in a predictable way.
  • Monitor data for product-related web pages and funnels, tracking traffic, conversion, and influenced pipeline.
  • Introduce or refine AI workflows for planning and team management.
  • Document key insights from competitor and market research to inform upcoming product stories.
Required experience
  • 4–8 years in B2B SaaS marketing, ideally in the ecommerce / customer service space.
  • Understanding the conversion funnel of the SaaS products.
  • Proven ability to build and optimize product narratives and go-to-market frameworks.
  • Hands-on with website content, UX flows, and modern SEO/GEO/AEO standards.
  • Experience using AI tools for research, content and media generation, or analytics plus strong editorial judgment and reliability.
  • Comfortable interpreting analytics (GA4, GSC, Looker Studio) to measure and improve performance.
  • Experience collaborating with Product, Sales, and cross-functional marketing teams.
Skills and traits we value
  • Storytelling that connects product value to customer outcomes.
  • Strategic thinking that translates insights into scalable workflows.
  • An analytical and experimental mindset: measuring, testing, and adapting fast.
  • Being driven by results and hungry for success.
  • Independence and proactiveness: taking ownership and delivering without waiting for direction.
  • Curiosity about market shifts and eagerness to pioneer new approaches.
  • Excitement about leveraging the Text ecosystem (LiveChat, ChatBot, HelpDesk, Text) and building from existing scale.
Tools you'll likely use here
  • GenAI and productivity: ChatGPT, Claude.
  • SEO and research: Ahrefs, Google Search Console, SurferSEO.
  • Analytics: GA4, Looker Studio, Clarity, product analytics tools.
  • CMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHub.
  • Automation and CRM: HubSpot, Salesforce.
  • Design and collaboration: Figma, Canva, ClickUp, or Jira.
Nice to have
  • Experience with lifecycle marketing.
  • Web experimentation (A/B testing, messaging or UX tests).
  • Original research or storytelling assets that generated measurable impact.
  • Familiarity with AI-driven content QA and governance.
Success metrics (owned/influenced)
  • Conversion rates on key product-driven web pages.
  • Quantity and quality of conversions.
  • Qualified traffic growth and improved message engagement.
  • Adoption and ROI of AI-enabled marketing workflows.
  • Influenced opportunities and pipeline contribution from web pages.
  • Cycle time from idea, to launch, to measurable impact.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

  • Product Marketing Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Ten Square Games Pełny etat 36 000 zł - 42 000 zł rocznie

    Hybrid model: 3 days a week in the Wroclaw officeAbout usHi, we areTen Square Games, and we live games No, not a typo - but a level up from loving We are on a mission of giving players excellent outdoor experiences on their mobiles. With global hits, such as Fishing Clash, we know how to make the best of technology, fun, and fair play. With77 million...

  • Product Marketing Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Canonical - Jobs Pełny etat 40 000 zł - 80 000 zł rocznie

    Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers,...

  • Product Marketing Manager

    5 dni temu

    Wrocław, Województwo dolnośląskie, Polska Text Pełny etat 60 000 zł - 120 000 zł rocznie

    This is a temporary position (parental leave cover), expected to last approximately 18 months, with the possibility of transition depending on business needs and results.Text builds AI-powered customer communication tools used by thousands of businesses worldwide. We're looking for a Product Marketing Manager who can turn SaaS products into clear, credible...

  • Product Marketing, Program Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska -15d9-4800-be34-4f1a70ef29d7 Pełny etat 159 500 zł - 219 300 zł rocznie

    At Promethean...We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.Our company is rooted in our...

  • Product Marketing, Program Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Promethean Pełny etat 159 500 zł - 219 300 zł rocznie

    At Promethean... We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in...

  • Product Marketing, Program Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Promethean Pełny etat 159 500 zł - 219 300 zł

    At Promethean...We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.Our company is rooted in our...

  • Technical Product Marketing Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Canonical - Jobs Pełny etat 40 000 zł - 80 000 zł rocznie

    Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers,...

  • Product Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska SupportYourApp Pełny etat 60 000 zł - 80 000 zł rocznie

    Are you a strategic thinker who wants to work on a growing product in one of the most exciting markets? Do you have a strong experience in product management or product ownership roles? If so, this opportunity is for you.We're looking for a strongProduct Managerto take the lead on one of our products. As Product Manager, you'll own the product direction —...

  • Senior Product Marketing Manager

    3 dni temu

    Wrocław, Województwo dolnośląskie, Polska Vonage Pełny etat 60 000 € - 120 000 € rocznie

    Join Vonage and help us innovate cloud communications for businesses worldwideVonage Communications APIsVonage, a global cloud communications leader and part of Ericsson, helps businesses accelerate their digital transformation and deliver competitive customer experiences. Vonage APIs provide programmable building blocks used by tens of thousands of global...

  • Field Marketing Manager

    7 dni temu

    Wrocław, Województwo dolnośląskie, Polska Vonage Pełny etat 40 000 zł - 80 000 zł rocznie

    Join Vonage and help us innovate cloud communications for businesses worldwideWhy this role matters:As a Field Marketing Manager, in the API Business Unit, you will execute on the regional field and partner marketing strategy and planned activities to support sales efforts to drive customer acquisition and growth objectives.You will manage regional marketing...