Creative Marketing Specialist

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We're proud to be ranked 4th among the World's Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That's how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Anastasiia Zinchenko, Head of Creative Marketing at Headway Inc, we're looking for an experienced Creative Marketing Specialist to join our team of superstars transforming the EdTech industry.

Goodly is a fast-moving R&D project on a mission to help people live, work, and learn with more joy and clarity. We're building a fresh experience that combines thoughtfully designed physical products and playful digital tools.

We're just getting started, and this is your chance to join us at the beginning — where ideas aren't just welcome, they're expected. We're looking for people who are brave enough to lead, bold enough to decide, and curious enough to invent what doesn't exist yet.

• R&D Environment: be a pioneer — design new creative formats that shape the marketing strategy of a global product.

• Fast feedback loops: see the impact of your ideas within days of launch.

• Freedom to experiment: minimal bureaucracy — test bold ideas end to end.

• Full-funnel data access: understand exactly how your creative influences key business metrics.

• Global reach: work across the US, Europe, Latin America, and Asia.

• Supportive growth culture: a team built on mutual support, continuous learning, and shared wins.

• Generate creative hypotheses based on user research, market trends, and performance data.

• Develop concepts and scripts for video, static, and interactive creatives.

• Prepare clear briefs for designers, copywriters, and actors/UGC creators to execute efficiently.

• Analyze test results (A/B & experiments), extract insights, and iterate on the approach.

• Stay on top of trends across social platforms, the advertising industry, and broader culture.

• Participate in workshops and brainstorms with team leads and cross-functional partners.

• Document experiments (what worked/what didn't).

• 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer).
• Solid grasp of performance marketing fundamentals and the role creative plays in driving results.
• Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses.
• Structured, systematic work style with strong organization and follow-through.
• Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets.
• Critical evaluation skills: assess concepts, identify potential, and improve them based on data.
• English level B1 or higher.
• Alignment with the values of our team (SELECT).

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
  Access to our corporate knowledge base and professional communities.
• Personal development plan.
  Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
  Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-long holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

This is a full-time position with a hybrid remote option. It means that you can decide for yourself whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV