Senior Group Brand Manager Lipton Ice Tea

7 dni temu

Warszawa, Mazovia, Polska PepsiCo Pełny etat 18 000 zł - 28 000 zł rocznie
Overview

Make Your Mark on an Iconic Global Brand  

Lead Lipton Ice Tea - the second biggest PepsiCo beverage brand in Poland, enjoying undisputed market leadership and continuously winning the hearts of Gen Z consumers. We work on Lipton in a unique joint venture partnership called PLI – Pepsi Lipton International – combining the strengths and expertise of two FMCG leaders, PepsiCo & Unilever, to accelerate the ready-to-drink iced tea category through outstanding strategy, campaigns, innovation, and execution power.  This is not just a marketing role—it's a strategic seat at the table, where your ideas and decisions will directly impact market share, brand equity and profitability. If you thrive on visibility, collaboration, and making bold moves, this is your opportunity.

Responsibilities

1. Own Business Performance - deliver results that matter—volume, revenue, profit, and share of market. Analyze trends, anticipate challenges, and recommend decisive actions to keep Lipton ahead of the competition.

2. Shape Strategy - partner with PLI to craft a winning Brand Growth Strategy and annual marketing calendar. Drive local amplification with efficiency and creativity to make every campaign count.

3. Lead Innovation - be the force behind new product launches. From concept to commercialization, you'll lead end-to-end innovation projects that excite consumers and strengthen Lipton's leadership.

4. Create Impactful Communication - Develop 360° campaigns that resonate—TV, digital, social. Work with top agencies and design teams to ensure Lipton's voice is bold, consistent, and unforgettable.

5. Drive Execution Excellence - turn plans into reality. Collaborate across business units and functions (Sales, Demand Acceleration, Commercialization, Supply Chain, PLI) to deliver consumer-centric activations that win hearts and minds and deliver growth in retail channels with a market-making attitude.

6. Build Powerful Partnerships - work closely with PLI, insights, media, legal, finance, and leading creative & media agencies. Your ability to influence and connect will make you a key player in Lipton's success story.

Qualifications

1. Education: University degree; Marketing/Management specialization is an advantage.

2. Experience: 8–10+ years in marketing in FMCG company. Experience in Beverages will be a plus

3. Expertise: Proven experience in marketing budgeting, advertising activities, budget control, and brand/product launches. Strong strategic capabilities and high-level project management skills. Experience in team leadership and stakeholder management.

4. Technical Skills: Fluent in Nielsen tools with strong analytical skills.

5. Leadership skills: Excellent collaboration, influencing & communication skills; ability to build cross-functional relationships, flexibility to adapt to a changing business environment, ability to work independently, with self-motivation and passion for learning and development.

6. Languages: Fluent English & Polish (written and spoken)

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