Data and Analytics Team Lead

As a Data & Analytics Lead, you will play a key role in driving collaboration, bringing together data from multiple verticals to analyse and optimize marketing performance across the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.
With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.
You will require good communication; organisation and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.

YOUR RESPONSIBILITIES
● End-to-end Journey and campaign analysis, strategic insights & continual performance improvement program.
● Interface to Region Europe Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
● Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific).
● Build consolidated customer journey linking online to offline journey. Identify key touchpoints (and KPIs associated with each touchpoint) across the journey and plan for optimization.

JOB DESCRIPTION

● Work with stream owners to capture stream specific reporting requirements, build cross-stream KPIs and codify each stream's contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts.
● Contribute to hypothesis building especially cross-stream hypotheses based on conversation with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports.
● Work with global team to deploy the taxonomy and governance principles for customer journey in Region EU markets and special markets, follow-up on challenges and solutions for each market.
● Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.
● Hands on, able to capture requirements and work closely with Client and Agency SMEs.
● Participate in planning efforts, providing inputs as subject matter expert.
● Support multiple projects simultaneously across cross-functional teams.

REQUIRED SKILLS AND EXPERIENCE
● Bachelor's Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; master's degree or PhD is a plus. Degree will not be required with appropriate work experience.
● 7+ years in data & analytics, with experience in complex data environments.
● Experience managing and leading data and analytics teams, with proven experience building high performing teams. Experience mentoring, coaching, and developing analytical talent.
● Experience leading customer journey strategy and KPI framework design.
● Strong stakeholder management, including senior leadership.
● Proven project management across multiple initiatives (JIRA, Trello, Asana, etc.).
● Hands-on with Google Analytics (GA4).
● Proficient in SQL or Python, with experience leading automation/ETL/efficiency projects.
● Experience with one BI tool (Power BI preferred).
● Media reporting experience is a strong plus.
● Familiarity with data governance, data quality frameworks, and compliance standards (e.g., GDPR).
● Experience designing and interpreting experimentation (A/B tests, multivariate, incrementality).
● Strong ability to communicate complex concepts to non-technical stakeholders.
● Proven experience producing executive-level storytelling and insight dashboards.
● Exposure to CDPs or CRM platforms (e.g., Salesforce, Adobe, Braze) is a plus.
● Fluent in English (spoken and written); other languages a plus.

PERSONAL SKILLS
● Be a hands-on person, as the team grows, you will be required to step in into reporting at first.
● Ability to adapt quickly to the changes on the project.
● Ability to work on number of projects at the same time.
● An entrepreneurial mindset and an appreciation of a start-up context.
● Excellent time management skills.
● Advanced communication skills to act as interface of the primary client.
● Ability to explain technical details in simple words.
● Result oriented person.
● Quick learner.
● Strong team player and leader.