Product Designer

Connect with us to connect the world.

Are you prepared to join the Product team at 12Go and help us build the leading online travel platform, providing seamless booking experiences for travelers worldwide?

12Go, being a part of Travelier group, offers a wide range of transportation options, including trains, buses, ferries, and flights, to help customers travel conveniently and affordably. Our vision is to enable any customer to instantly book any route in the world.

What is Product Team at 12Go?

• Data-driven and curious: We thrive on insights, ask the tough questions, and let data guide us to the best solutions.
• Collaboration at our core: We believe the best ideas come from working together, valuing every voice on the team.
• Customer-first mindset: Everything we build starts with understanding and improving the customer experience.
• Experimentation enthusiasts: We love testing, learning, and iterating quickly to keep pushing boundaries.
• Fun and dynamic: We're serious about results but don't take ourselves too seriously—bringing energy and humor to everything we do.
  Always evolving: Whether it's our products or ourselves, we're all about growth, innovation, and continuous improvement.

Join us in crafting this exciting journey, where your contribution will be key to our success

• Own end-to-end product design for funnel surfaces (search, product info, checkout, post-booking), delivering measurable lifts in conversion and repeat behavior.
• Lead discovery for domestic & regional traveler segments: conduct customer interviews, usability tests, and task studies; synthesize insights into opportunities and JTBD.
• Drive benchmarking at scale: analyze competitors and industry trends, produce structured insights, and translate them into product ideas with clear business impact.
• Translate strategy into artifacts (flows, IA, wires, UI, prototypes) and detailed specs; ensure design quality through delivery.
• Advance and maintain our design system, ensuring accessibility, responsiveness, and localization across web + app.
• Communicate design decisions and trade-offs clearly; mentor a junior/mid designer and raise the bar for craft, critique, and documentation.

Requirements

• 5–7+ years in product/UX design with a portfolio of shipped work on complex flows (search, checkout, account, payments).
• Strong in interaction design and service thinking across the full product lifecycle, not just UI polish.
• Proficient with Figma; skilled in prototyping and writing clear handoff specs.
• Familiar with data dashboards (Amplitude, Mixpanel, GA, etc.) and using them to evaluate design performance.
• Evidence of running or partnering on UX research, including customer interviews, and turning insights into decisions.
  Excellent communication and stakeholder management; proven ability to mentor/design-lead.

• Experience in OTA/e-commerce funnels, especially checkout, pricing, or post-purchase UX.
• Exposure to loyalty mechanics and customer profile design (account, personalization, repeat-use flows).
• Experience scaling or contributing to a design system with accessibility and localization in mind.
• Ability to do self-serve data analysis (basic SQL) to support design decisions.

Benefits

• Engaging work on a product that enables millions of travelers to book their trips daily;

• Full-time remote working - 5 days week, 8 hours per day;

• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
• Internal growth and internal mobility opportunities;
• Competitive annual leave, sick leave, and public holidays;
• Annual company offsite in Thailand.

What should I do to dive into 12Go company culture?

Apply Update your CV and get ready to experience the best interview flow with our top talents.