Senior Creative/Content Producer

Who Are We?

Welcome to Welltech—where health meets innovation As a global leader in Health & Fitness industry, we've crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We're looking for a strategic and experienced Senior Content Producer to join our team. This is not just an executional role — you'll be a strategic content leader, shaping our content vision, quality standards, and production processes for our core products.

You'll own the end-to-end production of high-quality multimedia content (video, audio, text) and drive product impact through engagement, retention, and user activation.

This is your opportunity to influence the content direction at the product level and ensure scalable, consistent production quality across the entire function.

Key Responsibilities

Creative Strategy & Research

• Lead development of visual and semantic concepts for new content, including workouts and app experiences.

• Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences.

• Identify emerging trends in wellness and content to inspire innovative production choices.

• Formulate and test content hypotheses using qualitative and quantitative data before scaling production.

End-to-End Production & Operations

• Own the full production cycle — from concept and scheduling to shoots and post-production.

• Organize and direct various shoot types: large-scale, test, mobile, and international.

• Maintain content production calendars to ensure on-time and efficient delivery.

• Oversee all stages (pre, production, post) to ensure consistency and high standards.

Brand & Quality Standards

• Act as the guardian of our brand identity, ensuring consistency across all content formats.

• Define and implement clear visual standards, mood boards, and technical guides.

• Promote inclusive representation — ensuring diversity in age, body type, and ethnicity.

Cross-Functional Collaboration & Leadership

• Partner with Product Managers, Designers, and other stakeholders to align content with product goals.

• Advocate for creative decisions with clear reasoning and impact on UX and brand.

• Oversee workflows, contracts, and payments for freelancers and content assistants.

• Mentor junior team members and foster a culture of feedback and learning.

Technical Proficiency

• Proficient in post-production tools (Adobe Premiere, After Effects, DaVinci Resolve).

• Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity.

• Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions.

What You Bring

• 10+ years of experience in a Content Producer or similar role with a standout portfolio.

• Deep understanding of end-to-end video production, from planning to editing.

• Experience in content strategy based on user research and performance data.

• Strong organizational skills and history of managing large teams and complex projects.

• Expert in editing software with a sharp eye for visual/brand alignment.

• Familiarity with content testing, hypothesis building, and data-informed creativity.

• Strategic mindset and passion for health, fitness, and wellness trends.
  

Candidate Journey

Recruiter Call Meet a Team Member Skills Assessment Meet the Leadership Team

Why You'll Love Being Part of Welltech:

Grow Together
Join a culture that champions both personal and professional development. You'll thrive as we evolve together.

Lead by Example
No matter your title, you'll have the power to inspire and drive impact across the team.

Results-Driven
We focus on meaningful outcomes — it's not just about effort, it's about the real difference we make daily.

We Are Well-Makers
Be part of a mission to build a healthier, happier world. Together, we make well-being a reality.

Check Out Our Products:

• Muscle Booster

• Yoga-Go

• WalkFit
  

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