Marketing Ops Analyst
2 dni temu
Our mission is to provide innovative services critical to society, unlocking a cleaner, better and more profitable future. Working towards this goal, Volue has become a leading technology supplier and enabler of the green transition, helping energy companies simplify and optimize everyday operations.
We
are now seeking a highly skilled Marketing Operations Analyst to manage, optimize,
and scale our marketing processes, lead lifecycle, and marketing technology
stack. The ideal candidate has hands-on experience with marketing automation
workflows, lead management, scoring models, and analytics. You will play a key
role in ensuring seamless alignment between Marketing and Sales through clean
data, efficient processes, and accurate reporting.
What you will be doing to make a difference:
- Own and optimize end-to-end marketing flows, including lead capture, nurture
programs, routing, scoring, and lifecycle stages. - Maintain and enhance lead
management processes, ensuring accurate tracking of Leads, MQLs, SQLs, SALs,
and opportunities. - Build, test, and refine lead scoring models to improve
conversion rates and pipeline quality. - Work closely with Sales Operations to
ensure smooth handoff between Marketing and Sales, including SLA alignment and
data consistency. - Manage and troubleshoot marketing technology systems,
including automation platforms, even tracking platforms, CRM integrations, and
data enrichment tools. - Serve as the internal expert on Salesforce
marketing-related objects, fields, workflows, dashboards, and reporting. - Develop advanced dashboards and performance insights using Power BI,
translating marketing data into actionable recommendations. - Partner with
Demand Generation, Product Marketing, and Sales to improve campaign performance
and optimize funnel efficiency. - Ensure data quality, governance, and
compliance across all marketing systems. - Evaluate, implement, and document
new processes, tools, and best practices to improve operational efficiency.
What you need to succeed:
- 3+
years of experience in Marketing Operations, Revenue Operations, or related
role. - Strong understanding of marketing funnel metrics (Leads, MQLs, SQLs,
etc.) and conversion optimization. - Proven experience managing lead scoring,
routing logic, and automated workflows. - Hands-on expertise with Salesforce,
including reporting, dashboards, and object/field management. - Advanced
proficiency in Power BI for analytics, dashboards, and data modelling. - Experience working with marketing automation platforms (e.g., Marketo, HubSpot,
Pardot, Eloqua). - Strong analytical skills with the ability to turn complex
data into clear insights. - Excellent communication and cross-functional
collaboration abilities. - Detail-oriented, process-driven, and comfortable
managing multiple priorities.
Preferred
Qualifications:
- Experience
in SaaS or tech industry. - Understanding of RevOps frameworks and pipeline
analytics.
Reasons to join Volue team and what we offer:
- Large degree of influence in shaping & developing the role further
- Great colleagues in one of Europe's most exciting green tech companies with innovative and international work environment
- Flexible working hours & competitive compensation package
In Volue, we cherish each employee's competence, ideas and personality. Let your skills and talent be a part of our team – and let us leave our mark on the world together
Company Culture
In Volue, we believe that in order to be a successful company, we need to bring everyone to the table.
We look at diversity as a competitive advantage. A diverse workforce enables better decision-making and creates more value. By inclusion, we refer to the sense of belonging and being part of a community at work. We want the people of Volue to feel welcome, valued and not least encouraged to bring their whole, unique selves to work.
Volue is about people. From staff to client, people are at the center of all our operations, and we always strive for a flat structure where everyone feels included, appreciated and recognized for their individual efforts. Or as we call it "ONE Volue". We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background or religious beliefs.
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