Senior Marketing Automation Specialist

6 dni temu

Warszawa, Mazovia, Polska Allegro Pełny etat

Main Responsibilities:

  • analyzing the behavior of our customers and building multi-stage communication paths for them, we make shopping on Allegro easier and more enjoyable.
  • preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels)
  • creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart)
  • communicating the introduction of new promotions and products (e.g,. Smart loyalty program, Allegro Pay deferred payments, Allegro Share referral program). You will co-create and implement Allegro's communication strategy in the different markets (PL/CZ/SK)
  • cooperating with internal clients (including Smart, commercial, financial, One Box, and customer relations departments)
  • managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs
  • analyzing and conducting A/B (and sometimes A/B/C/D...) tests.

Why you should join us:

  • the marketing department consists of over 140 specialists who try every day to attract as many users as possible to Allegro and make them come back to us with a smile
  • You will rely on the largest mailing database in Poland and one of the largest in the Czech Republic
  • You will create various scenarios - your imagination is the limit
  • You will have the opportunity to directly influence the shaping of Allegro and have access to powerful data sets
  • We share our knowledge at conferences and industry training
  • We create an e-commerce platform for hundreds of thousands of small and medium-sized Polish trading companies
  • We are constantly surrounded by change. We see it as an opportunity to have a real impact on Allegro
  • We are the largest shopping platform in Poland, with over 20 million customers visiting us monthly. We are also developing foreign markets, such as the Czech Republic, Slovakia, and soon other countries as well
  • We are the first choice of online shopping for approximately 70% of Internet users

What we offer

  • fixed-term replacement contract (maternity cover)
  • hybrid work model (4 days in-office / 1 remote) in a modern, well-located Warsaw office (bicycle parking, equipped kitchens, adjustable desks, interactive meeting rooms)
  • flexible benefits package in a cafeteria model — choose what works best for you: healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more
  • fully paid English lessons tailored to your role
  • team of top-tier professionals you can always count on
  • high autonomy in organizing your work — we trust your judgment and encourage experimentation
  • dedicated training budget and access to our internal learning platform (courses on leadership, motivation, organization, and communication)

Apply if you

  • speak English very well (the team is international, so working in English will be an everyday occurrence)
  • have at least 3 years of experience in the area of Marketing Automation, Customer Lifecycle Management, CRM
  • have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (such as Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.)
  • have experience in design work and project management
  • are creative and like to take the initiative
  • propose solutions to problems
  • can freely communicate and cooperate with other teams
  • can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well

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