Amazon PPC Specialist

Description
About Concepta

Concepta is a fast-growing cosmetics and supplements company focused on the U.S. Amazon marketplace. We combine scientific product development with an agile, data-driven approach to deliver high-quality products that delight customers and grow our portfolio.

Our annual sales exceed $100M, and we continue to expand our brand portfolio across beauty and nutrition categories.

Role Objective:

Achieve product sales and advertising spend goals through strategic management and optimization of Amazon PPC campaigns.

Key Responsibilities:
Develop and implement PPC advertising strategies

• Build and cluster a comprehensive semantic core.
• Design a campaign structure with targeting rules, bid strategies, and negative keyword logic.
• Create a launch plan aligned with the advertising strategy.

Manage and optimize product advertising campaigns

• Set up new campaigns based on defined structures and product goals.
• Analyze campaign performance using key reports (STR, SQP, Placement Report, Market Basket Analysis, etc.) to identify actionable insights.
• Adjust bids, targeting, and budgets to meet performance KPIs (sales, margin, TACOS, ACOS).
• Test new campaign types, expand keyword portfolios, and scale successful campaigns.

Market and competitor analysis

• Monitor competitor performance, pricing, share of voice, and organic vs. paid visibility.
• Identify market opportunities to improve campaign efficiency and product positioning.

Reporting

• Prepare daily, weekly, and monthly performance reports aligned with product KPIs.
  Provide data-driven recommendations for optimization and scaling.

Requirements

Professional Skills

• 3+ years of proven success managing Amazon PPC campaigns.
• Demonstrated experience handling advertising portfolios with monthly budgets of $100,000+.
• Deep understanding of key advertising and business KPIs, and how to influence them.
• Strong knowledge of Amazon algorithms and ranking mechanisms.
• Proficiency with tools such as Helium10, DataRova, Google Sheets, and Scale Insights.
  Experience working with Brand Analytics reports and interpreting their data.

Personal Qualities

• High attention to detail and strong analytical thinking.
• Systematic and data-driven approach to problem-solving.
• Ability to work effectively with large datasets.
• English – B2+ (required).
  
  Ability to read reports, use English-based tools, and watch training materials in English. Future reporting (both written and verbal) will be conducted in English.

Performance Metrics (KPIs)

• Growth in advertising and organic sales (MoM/QoQ).
• Achievement of product targets: rankings, revenue, margin, TACOS, ACOS, etc.
• Regular use of performance reporting (daily, weekly, monthly) for decision-making.

Why Join Concepta?

Play a key role in scaling a fast-growing Amazon-focused beauty and nutrition brand. Full ownership of product strategy and performance, with a direct impact on company growth. Collaborate with an ambitious, cross-functional team in a supportive environment. Opportunity to shape and expand a dynamic portfolio of products in the U.S. market.

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