Brand Advocacy Manager

At
L'Oréal Consumer Products
, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.

We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

The Consumer Product Division is the world leader in mass cosmetics, with both valorized and affordable skincare, makeup, haircare and make up brands recommended by both professionals and real people, distributed in drugstores, hypermarkets and discounters.

My Mission
: My mission is to captivate consumers, inspire endorsements, and drive purchase by positioning our brand as a top contender.

I achieve this by cultivating strong relationships with celebrities, brand spokespersons, and influencers to enhance brand awareness and consideration. Furthermore, I lead comprehensive consumer engagement and social commerce initiatives to foster significant business growth.

My Key Responsibilities

• Forge and maintain close relationships with brand Spokespersons and Influencers, overseeing their interactions to ensure alignment with brand goals.
• Design, develop, and implement comprehensive influencer activities for both Megabrand Initiatives and category-specific activations.
• Implement strategies that consistently prioritize the consumer experience at the core of all advocacy and engagement initiatives.
• Utilize Social Listening as a key method and essential resource to capture trends and extract insights from consumer discussions and mentions, leveraging them for both Paid and Earned Advocacy efforts and to guide overall brand activities.
• Develop and carry out brand initiatives within various Consumer Advocacy areas, including Public Relations, Ratings & Reviews, Seedlings, Social Media, and brand Eventing.
• Monitor and evaluate the brand's image as perceived in consumer mentions within the relevant category.
• Plan and execute brand activations within the realm of Social Commerce, driving engagement and sales.
• Oversee the brand's presence and foster user engagement on specific platforms, such as the Beauty colLAB app.
• Gather first-party consumer data through diverse consumer advocacy-related activities.

Our Requirements

• Around 3 years of experience on position related to advocacy, communication, Social Media or influencer marketing is highly appreciated.
• High interpersonal and communication skills.
• A proactive and solution-oriented mindset, taking initiative to identify and resolve challenges.
• Knowledge of current trends in the beauty world and influencer campaigns is highly appreciated.
• Being passionate about makeup, deep knowledge of the products and consumer trends is highly appreciated.
• Fluency in English and Polish is a must.

Your Main KPIs

• Brand Engagement Index (OneGlobe).
• Market Shares.
• Share of Influence + Share of Engagement.
• Share of Conversations.

Your Key Stakeholders

• Brand Teams: BBLs, Brand Managers, EBMs, DEMs
• CDMO: Head of Advocacy
• E-com: E-com Eventing Manager.

We Offer

• Competitive salary and wide benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount.
• Share in profit.
• Friendly and dynamic work atmosphere in diverse environment of the market beauty leader.
• Possibility to gain hands-on experience in ambitious projects.
• Mentor's guidance and a rich learning package.
• Dedicated Buddy from day one
• Community engaged in Sports and CSR activities.
• Plenty of opportunities to grow – cross-divisionally and functionally #Learningneverstops mindset: wide learning and e-learning package.
• Amazing, sustainable and functional office in the center of Warsaw.

We Are Open For Candidates With Disabilities.
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[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L'Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, Warsaw.

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Information clause

The controller of personal data is L'Oréal Polska Sp. z o.o with its registered office in Warsaw at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: personal-

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.

Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.