CRM Manager

6 dni temu

Warszawa, Mazovia, Polska MVProtalent Pełny etat 40 000 zł - 80 000 zł rocznie

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Polish or Czech/ Slovakian speaking market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As a CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Polish or Czech/ Slovakian players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities

:

· Develop and manage localized CRM strategies for the Polish or Czech/ Slovakian markets (Email, SMS, push notifications, onsite messaging, etc.)

· Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

· Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

· Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

· Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights

· Ensure all campaigns are compliant with local regulations and responsible gaming practices

· Act as the main point of contact for all CRM-related initiatives in Poland

Requirements

· 3+ years of experience in a CRM role within the gambling or online gaming industry.

· Experience working with the Czech and Slovakian igaming markets and familiarity with licensing requirements.

· Hands-on experience with CRM systems like Braze, Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.

· A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.

· Experience working with both casino and sportsbook products is a strong advantage.

· Strong organizational skills and the ability to multitask in a fast-paced environment.

· Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

· Excellent communication, planning, and organizational skills

· Self-starter with the ability to work independently in a fast-paced environment

· A proactive and collaborative attitude, with an eagerness to learn and grow within the role.

· Proficient communication skills in English as well as Polish or Czech/ Slovakian languages.

What is on offer?

· Play a key role in a regulated, high-growth market.

· Competitive salary and performance-based bonuses.

· Clear growth paths and professional development in CRM and the gambling industry.

· Be part of a multicultural, innovative team where your input matters.

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